(1 comments, 76 posts)
UX, usability & product strategy consultant in Dubai. Specialize in web and mobile innovation, growth, engagement and conversion strategies and execution. I'm Kashmiri, Saudi, British and confused. I love working on 'social good', humanitarian, philanthropic and nonprofit projects, my goal is to make the world user friendly. Let’s cloud, crowd and collaborate.
Home page: http://nadude.com
Posts by Nadeem Bakhsh
While you can reach out to large audiences through social marketing, you shouldn’t overlook the importance of sending tailored content targeted at a select audience. Engaging and conversions, When your pitch to the consumers is meets their desires, you’re far more likely to drive engagement and conversions.
According to this study by Mashable, Mogreet has found ‘84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.’
Google’s main revenue source is advertising and it only makes sense for them to bury organic search results under paid advertising. A recent study carried out by Wordstream found “Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.”
Does this mean the end is near for business SEO?
Originally meant as an internal rant, it was accidentally made public on Google Plus and went insanely viral. It is a long read, but well worth the time if you’re interested in IT architecture and management.
Stevey’s Google Platforms Rant
I was at Amazon for about six and a half years, and now I’ve been at Google for that long. One thing that struck me immediately about the two companies — an impression that has been reinforced almost daily — is that Amazon does everything wrong, and Google does everything right. Sure, it’s a sweeping generalization, but a surprisingly accurate one. It’s pretty crazy. There are probably a hundred or even two hundred different ways you can compare the two companies, and Google is superior in all but three of them, if I recall correctly. I actually did a spreadsheet at one point but Legal wouldn’t let me show it to anyone, even though recruiting loved it. (more…)
You should fight for what is right and challenge bad ideas. Propose to test ‘hive-mind’ assumptions and support your logic with detailed data. Live on the edge and be ready to get fired every day. Here is another Google Plus post full of wisdom from a Google employee that went viral with thousands of readers:
Amazon War Story #1: Jeff Bezos
Over the years I watched people give presentations to Jeff Bezos and come back bruised: emotionally, intellectually, often career-ily. If you came back with a nod or a signoff, you were jumping for joy. Presenting to Jeff is a gauntlet that tends to send people back to the cave to lick their wounds and stay out of the sunlight for a while.
I say “presentations” and you probably think PowerPoint, but no: he outlawed PowerPoint there many years ago. It’s not allowed on the campus. If you present to Jeff, you write it as prose.
One day it came time for me to present to Jeff. It felt like… I don’t know, maybe how they swarm around you when you’re going to meet the President. People giving you last-minute advice, wishing you luck, ushering you past regiments of admins and security guards. It’s like you’re in a movie. A gladiator movie. (more…)
Vic Gundotra was lucky to work with Steve Jobs, and he shared an experience with Steve that highlighted an attention to detail:
One Sunday morning, January 6th, 2008 I was attending religious services when my cell phone vibrated. As discreetly as possible, I checked the phone and noticed that my phone said “Caller ID unknown”. I choose to ignore.
After services, as I was walking to my car with my family, I checked my cell phone messages. The message left was from Steve Jobs. “Vic, can you call me at home? I have something urgent to discuss” it said. (more…)