The Short 3 Hour Lifespan of Social Media Links

Bit.ly: Lifespan of Links in Social Media. Distribution of half-lifes over four different referrer types. Facebook, twitter and direct link (links shared via email, instant messengers etc.) half lifes follow a strikingly similar distribution.

Distribution of half-lifes over four different referrer types. via Bit.ly

There is a lot of noise on social networks these days with real friends’ updates getting lost in the chaotic streams of advertising and social media marketing. This is great for businesses but quite annoying as a friend.

Research at bit.ly analyzed a 1000 popular links to find: ‘In general, half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers. This leads us to believe that the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!’.

So popular links live around 3 hours with an initial burst of attention within the first 30-90 minutes which slowly fades away while other links lose interest within minutes!

2012’s Best Apps & Programs for Windows, Mac, Android, iPads & iPhones

 

Every year Lifehacker creates a list of their favorite, most popular must-have applications for each popular platform. The apps are divided into categories of productivity, internet/communication, location-aware, music, photos and video, utilities and more.

If you’re setting up a new device or looking for a reliable recommendation check these out.

Android Pack

iPad Pack

iPhone Pack

Linux Pack

Mac OSx Pack

Windows Pack

 

Why Text Message Marketing isn’t Aging

While you can reach out to large audiences through social marketing, you shouldn’t overlook the importance of sending tailored content targeted at a select audience. Engaging and conversions, When your pitch to the consumers is meets their desires, you’re far more likely to drive engagement and conversions.

According to this study by Mashable, Mogreet has found ‘84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.’

Text Message Marketing - Narrowcasting by Mogreet via Mashable

Text Message Marketing – Narrowcasting by Mogreet via Mashable

Facebook & Twitter Users in Arab Countries, an Infographic

Facebook Users in Arab Countries May 2012 via visual.ly

Facebook Users in Arab Countries May 2012 via visual.ly

Active Twitter Users in Arab Countries March 2012 via visual.ly

Active Twitter Users in Arab Countries March 2012 via visual.ly

Google PPC’s Strategic War on Free Clicks

Google’s main revenue source is advertising and it only makes sense for them to bury organic search results under paid advertising. A recent study carried out by Wordstream found “Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.”

Does this mean the end is near for business SEO?

Google Ads and the War on Free Clicks. via Wordstream

Google Ads and the War on Free Clicks. via Wordstream

Keeping Calm Won’t Change the World

Keep calm and carry on? No thanks. I'd rather raise hell & change the world.

Keep calm and carry on? No thanks. I’d rather raise hell & change the world.

You can purchase the print via etsy and check out other keep calm quotes on this pinboard.

Some of my Favorite Video Ads

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Drifting Paradise: Ken Block’s Gymkhana

If you’re into drifting, you’ll love this Gymkhana series by Ken Block and DC Shoes.

If you liked this, click through to watch the rest of the videos.
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Corporate Warrior Steve Yegge: A Rant on Google & Amazon IT Management

Originally meant as an internal rant, it was accidentally made public on Google Plus and went insanely viral. It is a long read, but well worth the time if you’re interested in IT architecture and management.

Stevey’s Google Platforms Rant

I was at Amazon for about six and a half years, and now I’ve been at Google for that long. One thing that struck me immediately about the two companies — an impression that has been reinforced almost daily — is that Amazon does everything wrong, and Google does everything right. Sure, it’s a sweeping generalization, but a surprisingly accurate one. It’s pretty crazy. There are probably a hundred or even two hundred different ways you can compare the two companies, and Google is superior in all but three of them, if I recall correctly. I actually did a spreadsheet at one point but Legal wouldn’t let me show it to anyone, even though recruiting loved it. (more…)

‘Stay Hungry, Stay Foolish.’ Steve Jobs’ Famous Speech

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