Posts tagged ux
Once upon a time in a galaxy far far away, StumbleUpon was awesome, it actually drove more traffic than Facebook. Then their UX process failed somewhere. The graph above was featured from a study carried out in the first three weeks of August 2011. It showed StumbleUpon drove more than 50% of social media referral traffic, while Facebook had almost 39% and Youtube, Twitter, Reddit and others had less than 4% each. Driving more traffic than Facebook? Nobody could argue against its throne of awesomeness. (more…)
User research is an essential step in the designing of any type of product. The insights that it gives into the needs and behaviors of real end users is invaluable and goes a long way in influencing the direction of any project as well as determining its success. Yet research can be both expensive and time consuming, and money and time are commodities that few projects can afford to waste. Therefore, it is important that when resources are expended on user research, every effort is made to ensure that as much value as possible is gained from it.
An important factor that influences the value of any user research will be the interaction with the user by the researcher, or more specifically, the types of questions that are asked. People generally like to give their opinions. They also tend to have an inherent desire to please others. Therefore, even the most well intentioned respondent can give misleading responses that are influenced by something as simple as the way a question is framed. This results in lots of feedback which is potentially useless as it doesn’t necessarily reflect reality. (more…)
We all know mobile and social media has exploded recently, but have you seen any data studies that portray the impact on a global event like the Olympics? Check out this iProspect infographic on Mashable.
I believe in a bright future of integration of NFC technology with social media marketing by bridging the gap between the offline and online world. First give your flock incentives to allow social privileges to an NFC device. Next, have them tap this NFC device to gain access to events, products, services, features or functions instead of using tickets, vouchers, coupons and IDs. Every time they tap for access, the system will write to their social circles, and if you get creative by adding a live photo booth, video or other catchy creative/feature – their network will start interacting with that media. It’ll definitely add to the feed chaos, but your presence will spread virally, and unfortunately, that’s what matters at the moment. Check out the examples and links below.
How much would you pay for something completely useless? I’d pay nothing. Yet, the dudes over at thinkgeek.com have offered ‘The Useless Box’ that does nothing for $40. They even market it as useless, “Turn it on, so it can turn itself off… silliest electronics kits ever.” I went to buy one as soon as it showed up on my screen and it was already sold out. I live in Dubai, so it would cost me twice as much to have it shipped here, yet I’m heartbroken. Turns out there are 117 Facebook comments on the page, with similar reactions to mine, I’m not the only idiot out there drawn to an awesome yet useless experience:
“Shut up and take my money!”
“It’s the most useless and stupid thing I ever seen. I want it now…”
“I want to see the disappointment in my moms face when I spend 40 dollars on this.”
“MUST… RESIST… AAARRRRGGGGHHHH! This is the DUMBEST THING I have ever seen yet, I want one to put on my desk!!”
and so on…
Watch the video below and if you’re as dumb as I am, you can sign up to be notified when the Useless Box Kit is in stock again on ThinkGeek.com.
Update: I couldn’t actually buy the useless box. After a long thread of pleading emails with ThinkGeek.com’s customer service where I begged them to take my $40 dollars, somehow their poor business rules, checkout QA or UX won’t let me order one. And they didn’t really seem to care. I order things from American online stores all the time. I live in Dubai, use my UAE credit card and have things shipped to my friend’s address in the states. This is the first company of ‘geeks’ (yeah right) that I’ve had this problem with in 3 years. #fail
When video content breaks out of the box and unexpected actions happen all over the page, then you’ve got users in suspense and their attention focused on your message. Many have tried this creative approach, I’ve included videos of three popular ones from Honda, Frito Lays and the Expendables movie interview. Hope you enjoy the videos, and if you’re keen here is a link to 25 Awesome Youtube Takeovers. (more…)
Users often quickly judge the quality of a person, group, product or company by their first visual impressions of the website. The importance of an aesthetically pleasing website can not be underestimated. Thus I present this inspirational collection of colorful websites from tripwire magazine.
Yes, a ball fitted with 36 cameras that capture a 360 degree panoramic photo. Would I buy it? Absolutely not, I don’t have the passion or skill to use it. So why have I posted it? Because its a cool invention and future implementations of this type of photography could reveal new perspectives and stories in action packed events, activities and sports. Imagine a video version of this?! I wonder what tomorrow will bring.
It is true. I don’t do it on purpose, but it happens. I love plants. I love having them in my house and at work. But over time I’ve somehow become a serial plant killer and I hate myself for it.
Have no fear, redemption is here (at the cost of $168). God has done some UX work and sent us a plant angel on the iOS and web to save us from sinning again, aka the Koubachi Wi-Fi Sensor.
Dear Sheikha Mahboob (my dying palm tree),
Help is here. I shall love and care for you when notified by the plant angel. Look forward to seeing you green again.