Posts tagged user research
Once upon a time in a galaxy far far away, StumbleUpon was awesome, it actually drove more traffic than Facebook. Then their UX process failed somewhere. The graph above was featured from a study carried out in the first three weeks of August 2011. It showed StumbleUpon drove more than 50% of social media referral traffic, while Facebook had almost 39% and Youtube, Twitter, Reddit and others had less than 4% each. Driving more traffic than Facebook? Nobody could argue against its throne of awesomeness. (more…)
User research is an essential step in the designing of any type of product. The insights that it gives into the needs and behaviors of real end users is invaluable and goes a long way in influencing the direction of any project as well as determining its success. Yet research can be both expensive and time consuming, and money and time are commodities that few projects can afford to waste. Therefore, it is important that when resources are expended on user research, every effort is made to ensure that as much value as possible is gained from it.
An important factor that influences the value of any user research will be the interaction with the user by the researcher, or more specifically, the types of questions that are asked. People generally like to give their opinions. They also tend to have an inherent desire to please others. Therefore, even the most well intentioned respondent can give misleading responses that are influenced by something as simple as the way a question is framed. This results in lots of feedback which is potentially useless as it doesn’t necessarily reflect reality. (more…)
Quick read on the process of identifying problems and testing various solutions to find the killer one. Pairing Up Usability Testing with A/B Testing :: UXmatters.
One of the key approaches of understanding what users want, need and use, and being able to tell the difference. User research is a key element of user experience. Read more in the article, Field Studies: The Best Tool to Discover User Needs, where Jared Spoon explains how the more you know your users, the easier designing ‘easy’ becomes.