Posts tagged social media marketing

A Shocking Mobile & Social Media Landscape Difference in 4 Years

We all know mobile and social media has exploded recently, but have you seen any data studies that portray the impact on a global event like the Olympics? Check out this iProspect infographic on Mashable.

Olympics Mobile & Social Media Landscape 2012 by iProspect

Olympics Mobile & Social Media Landscape 2012 by iProspect

The Short 3 Hour Lifespan of Social Media Links

Bit.ly: Lifespan of Links in Social Media. Distribution of half-lifes over four different referrer types. Facebook, twitter and direct link (links shared via email, instant messengers etc.) half lifes follow a strikingly similar distribution.

Distribution of half-lifes over four different referrer types. via Bit.ly

There is a lot of noise on social networks these days with real friends’ updates getting lost in the chaotic streams of advertising and social media marketing. This is great for businesses but quite annoying as a friend.

Research at bit.ly analyzed a 1000 popular links to find: ‘In general, half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers. This leads us to believe that the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!’.

So popular links live around 3 hours with an initial burst of attention within the first 30-90 minutes which slowly fades away while other links lose interest within minutes!

Viral Marketing: Integrating NFC tech with Social Media

I believe in a bright future of integration of NFC technology with social media marketing by bridging the gap between the offline and online world. First give your flock incentives to allow social privileges to an NFC device. Next, have them tap this NFC device to gain access to events, products, services, features or functions instead of using tickets, vouchers, coupons and IDs. Every time they tap for access, the system will write to their social circles, and if you get creative by adding a live photo booth, video or other catchy creative/feature – their network will start interacting with that media. It’ll definitely add to the feed chaos, but your presence will spread virally, and unfortunately, that’s what matters at the moment. Check out the examples and links below.

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