Posts tagged metrics

UX: Effectively triggering emotional responses with smiles and faces.

Results of an A/B testing evaluation show how triggering an emotional response / connection from user’s vastly increases their response rate, by 102.5% in this case. This seems to have the marketing power of testimonials, but portrayed in one happy smiling customer photo. A picture is worth a thousand wordsBehind the scenes: A/B testing part 3: Finalé – 37signals.

37signals.com - A/B Testing Person Design

37signals.com - A/B Testing Person Design

Results of eye-tracking studies have shown how you can grab and guide a user’s eye using a similar emotional response. You look where they look, people look at other people’s faces – UsableWorld.com.au. But just because their eyes have seen an element on a page, doesn’ t mean that they’ve registered it.

Tobii eye tracker heat map of 106 viewing baby ad - UsableWorld.com.au

Tobii eye tracker heat map of 106 viewing baby ad - UsableWorld.com.au

Further reading:

UX Psychology: Optimizing Emotional Engagement In Web Design Through Metrics | Smashing Magazine

Plutchik's emotion wheel - Smashing Magazine

Plutchik’s emotion wheel – Smashing Magazine

Mind control? Seduction? How to bring users back and make them want to click? You don’t need luck, just need to study and master the science behind it. Awesome article on Smashing Magazine!

Optimizing Emotional Engagement In Web Design Through Metrics – Smashing Magazine.

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