Posts tagged digital marketing

Is modern Marketing more Science or Art?

It’s not a new question. It isn’t even restricted to marketing.  In times of austerity, with widespread cuts to public education and the ever increasing competitive job market for fresh graduates, the debate over the value of arts and humanities degrees vs. STEM (Science, Technology, Engineering and Math) degrees is a hot topic. You’ve also probably heard about how an individual’s personality is dependent on whether they are right-brain or left-brain dominant. The idea is that a right-brain dominant person is generally more emotional, creative and artsy while a left-brain dominant person is more logical, data-driven and scientific. While this idea has been shown to be a myth, the fact that it is such a commonly held notion is symptomatic of this dichotomy between art and science.

As with most debates, arguments and generally pretty much everything, it’s not all black and white. The modern marketer requires skills that fall into both areas of expertise in order to be successful. Marketing as a discipline can and usually does embrace ideas from both scientific subjects such as psychology, behavioral economics and neuroscience; as well as art disciplines such as design, typography and creative writing. (more…)

A Shocking Mobile & Social Media Landscape Difference in 4 Years

We all know mobile and social media has exploded recently, but have you seen any data studies that portray the impact on a global event like the Olympics? Check out this iProspect infographic on Mashable.

Olympics Mobile & Social Media Landscape 2012 by iProspect

Olympics Mobile & Social Media Landscape 2012 by iProspect

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