Posts tagged advertising

A Shocking Mobile & Social Media Landscape Difference in 4 Years

We all know mobile and social media has exploded recently, but have you seen any data studies that portray the impact on a global event like the Olympics? Check out this iProspect infographic on Mashable.

Olympics Mobile & Social Media Landscape 2012 by iProspect

Olympics Mobile & Social Media Landscape 2012 by iProspect

The Short 3 Hour Lifespan of Social Media Links

Bit.ly: Lifespan of Links in Social Media. Distribution of half-lifes over four different referrer types. Facebook, twitter and direct link (links shared via email, instant messengers etc.) half lifes follow a strikingly similar distribution.

Distribution of half-lifes over four different referrer types. via Bit.ly

There is a lot of noise on social networks these days with real friends’ updates getting lost in the chaotic streams of advertising and social media marketing. This is great for businesses but quite annoying as a friend.

Research at bit.ly analyzed a 1000 popular links to find: ‘In general, half life of a bitly link is about 3 hours, unless you publish your links on youtube, where you can expect about 7 hours worth of attention. Many links last a lot less than 2 hours; other more sticky links last longer than 11 hours over all the referrers. This leads us to believe that the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!’.

So popular links live around 3 hours with an initial burst of attention within the first 30-90 minutes which slowly fades away while other links lose interest within minutes!

Why Text Message Marketing isn’t Aging

While you can reach out to large audiences through social marketing, you shouldn’t overlook the importance of sending tailored content targeted at a select audience. Engaging and conversions, When your pitch to the consumers is meets their desires, you’re far more likely to drive engagement and conversions.

According to this study by Mashable, Mogreet has found ‘84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.’

Text Message Marketing - Narrowcasting by Mogreet via Mashable

Text Message Marketing – Narrowcasting by Mogreet via Mashable

Google PPC’s Strategic War on Free Clicks

Google’s main revenue source is advertising and it only makes sense for them to bury organic search results under paid advertising. A recent study carried out by Wordstream found “Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.”

Does this mean the end is near for business SEO?

Google Ads and the War on Free Clicks. via Wordstream

Google Ads and the War on Free Clicks. via Wordstream

Some of my Favorite Video Ads

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Viral Marketing: Integrating NFC tech with Social Media

I believe in a bright future of integration of NFC technology with social media marketing by bridging the gap between the offline and online world. First give your flock incentives to allow social privileges to an NFC device. Next, have them tap this NFC device to gain access to events, products, services, features or functions instead of using tickets, vouchers, coupons and IDs. Every time they tap for access, the system will write to their social circles, and if you get creative by adding a live photo booth, video or other catchy creative/feature – their network will start interacting with that media. It’ll definitely add to the feed chaos, but your presence will spread virally, and unfortunately, that’s what matters at the moment. Check out the examples and links below.

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Apple’s Advertising Style Copied

French Fry a la Apple Ad Style via Gizmodo

French Fry a la Apple Ad Style via Gizmodo

This hilarious post on Gizmodo showcases the dangers of copying, and how minimalist Apple’s ads really are. It brings Pablo Picasso’s quote on copying to mind, “Good artists copy, great artists steal”. If you don’t understand the inspiration behind the development of the concept, then you won’t be able to incorporate a fresh perspective that portrays the original essence along with its newly adapted meaning. Check out the rest of the ads (more…)

Captivating Users with Video Takeovers on Youtube and Vimeo

When video content breaks out of the box and unexpected actions happen all over the page, then you’ve got users in suspense and their attention focused on your message. Many have tried this creative approach, I’ve included videos of three popular ones from Honda, Frito Lays and the Expendables movie interview. Hope you enjoy the videos, and if you’re keen here is a link to 25 Awesome Youtube Takeovers.    (more…)

Audi vs BMW Ad Wars

BMW vs Audi Ad Campaign

BMW vs Audi Ad Campaign

I’ve referred to these billboards countless times during discussions of witty advertising with friends. The  creative wars between competitors are quite entertaining. Check out the rest of the Audi Vs. BMW Ad Campaign.

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