While you can reach out to large audiences through social marketing, you shouldn’t overlook the importance of sending tailored content targeted at a select audience. Engaging and conversions, When your pitch to the consumers is meets their desires, you’re far more likely to drive engagement and conversions.

According to this study by Mashable, Mogreet has found ‘84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.’

Text Message Marketing - Narrowcasting by Mogreet via Mashable

Text Message Marketing – Narrowcasting by Mogreet via Mashable