Google’s main revenue source is advertising and it only makes sense for them to bury organic search results under paid advertising. A recent study carried out by Wordstream found “Clicks on paid search listings beat out organic clicks by nearly a 2:1 margin for keywords with high commercial intent in the US.”

Does this mean the end is near for business SEO?

Google Ads and the War on Free Clicks. via Wordstream

Google Ads and the War on Free Clicks. via Wordstream